About ShrinkWatch
We're tracking shrinkflation so you don't have to.
What is Shrinkflation?
Shrinkflation is when companies reduce the size or quantity of a product while keeping the price the same (or even increasing it). It's a sneaky way to raise prices without consumers noticing.
📉 Example: Your favorite cereal box that used to be 20 oz is now 18 oz — but still costs $5.99. That's a 10% hidden price increase!
Why We Built This
We noticed thousands of frustrated consumers on Reddit's r/shrinkflation community (180K+ members!) manually tracking these changes. They were asking for a centralized tool to document and share this information.
So we built it.
How It Works
Spot a shrunk product
Notice your favorite product is smaller than before.
Submit a report
Tell us the product, brand, old size, new size, and where you found it.
Build the database
Together, we create a comprehensive record of shrinkflation.
Hold brands accountable
Data-driven transparency makes it harder for companies to hide price increases.
The Numbers
Based on our tracked data, the average product has shrunk by about 12% while prices have stayed the same or increased. That means you're paying more per ounce than ever before.
Join the Fight
Every report helps build awareness. Together we can shine a light on this hidden form of inflation.
Submit Your First Report