Track Shrinkflation
Products are getting smaller while prices stay the same. We're tracking it all.
50
Products Tracked
58
Reports
32
Brands
13.9%
Avg Shrinkage
🆕 Recent Reports
ice cream
Haagen daz
202614 oz →12 oz↓14.3%
99090
werewr
2026343→343↓-1033.3%
Duchy Organic Natural Greek Style Yogurt
Waitrose
2025500g→450g↓10.0%
Duchy Organic Natural Greek Style Yogurt
Waitrose
2025500g→450g↓10.0%
Baby Ruth
Nestle
20262.1 oz→1.9 oz↓9.5%
Pulp free orange juice
President’s choice
20261.54L→1.36L↓11.7%
French Bread Pizzas (2 ct)
Stouffer
2026N/A - units in inches (length)→N/A - unit in inches (length)↓17.6%
Shaws Bakery Cookies
Signature Select Bakery Cookies
202618→16↓11.1%
Hummus
Sabra
202610 oz→8 oz↓20.0%
Cocoa Puffs
General Mills
202613.4 oz→10.4 oz↓22.4%
🏆 Top Offenders
1Mars
6 products↓9.0%
2Unilever
5 products↓18.7%
3Frito-Lay
5 products↓15.2%
4General Mills
3 products↓15.3%
5PepsiCo
3 products↓14.3%
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